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Service 08

Search Engine Marketing

Own the search page, paid and organic.

  • Search landscape analysis
  • Paid and organic keyword split
  • Budget planning
  • Landing page alignment
  • Conversion tracking
  • Reporting
The problem

SEO and ads are run separately, competing for the same keywords and doubling the cost.

My approach

One search plan where paid buys speed and organic builds the long-term base.

Process
  1. 01 · Discover

    Understand the business, audience, competition and goals.

  2. 02 · Strategize

    Build a plan mapped to real business objectives, not vanity metrics.

  3. 03 · Execute

    Ship the work — campaigns, content, pages and technical fixes.

  4. 04 · Optimize

    Review the data, test, refine and report clearly.

Deliverables
  • Search strategy
  • Keyword allocation
  • Combined reporting
Benefits
  • Less overlap and waste
  • Broader coverage of the results page
  • Clearer view of what search is worth
Questions
Should I start with SEO or ads?
Usually ads for immediate enquiries while SEO builds — but it depends on your margins and timeline.

Ready to grow
your brand?

Let's discuss your goals and create a digital strategy that works for your business.