Journal

Thoughts,
strategies &
digital insights.

Marketing written plainly — what works, what doesn't, and why.

What search engine optimization actually is, what it is not, and where a small business should start.

Paid search gets a bad reputation because most accounts are set up badly. Here is the version that works.

You do not need to go viral. You need the people within five kilometres to remember your name.

A website, a search listing and one social channel done properly beats being everywhere and nowhere.

One buys speed, the other builds an asset. The honest answer depends on your margins and your timeline.

Your website is often the second thing a customer checks — right after your reviews.

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