Digital MarketingDigital Marketing Campaign
An integrated campaign combining search, social and paid to grow online visibility for a local business.
- SEO
- Social Media
- Google Ads
Google Ads
Google Ads Project
A search campaign built for traceable enquiries.
- Google Ads
- Performance Marketing
- Business type
- Small business
- Objective
- Generate traceable enquiries within a defined budget.
- Strategy
- Tight ad groups, strong negatives, tracked conversions.
- Creative direction
- Benefit-led ad copy matched to landing page headlines.
The challenge
Budget spent with no visibility into which clicks became enquiries.
Execution
- Account structure
- Ad copy testing
- Conversion tracking setup
- Weekly search-term review
Tools used
- Google Ads
- Google Tag Manager
- Google Analytics
Results
Project outcome will be published here once results are verified.
What I learned
The search terms report is where most of the savings hide.
More workDigital Marketing 
Social MediaSEO
Digital MarketingSocial MediaSocial Media Campaign
A content system built for a hospitality brand — positioning, calendar and creative direction.
- Social Media
- Content
SEOSEO Growth Project
Technical clean-up, local SEO and a content plan aimed at high-intent local searches.
- SEO
- Content
Ready to grow
your brand?
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