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Social Media

Social Media Campaign

Positioning and a repeatable monthly content system.

  • Social Media
  • Content
Social Media Campaign case study visual
Business type
Restaurant / hospitality
Objective
Build a recognisable presence and turn followers into walk-ins.
Strategy
Define the voice, build a calendar, produce in batches, review monthly.
Creative direction
Warm food-forward photography paired with bold type overlays.
The challenge

Inconsistent posting and no clear brand voice.

Execution
  • Brand voice guide
  • Monthly content calendar
  • Batch shooting plan
  • Community engagement routine
Tools used
  • Meta Business Suite
  • Canva
  • Later
Results

Project outcome will be published here once results are verified.

What I learned

Consistency beats volume for local audiences.

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